The Favourite Accents For Call Answering Services
Whether it’s a sing-song Irish accent or prim and proper Queen’s English, a friendly Geordie accent or a West country lilt, we all have our favourite accents. However, research suggests that consumers not only have preferences when it comes to accents, but it can also impact their behaviour, especially when it comes to sales and lead generation. So, for call answering services, what accents can improve your business?
Why do accents matter?
Whether its telesales, lead generation, surveying or virtual receptionist services, the call recipient will be trying to build up a picture of the caller in the head. The gender, accents and words the caller uses are all taken into account by the recipient. If the recipient likes the image they’ve created of the caller, then the better rapport and relationship, making your business look good.
Accents play a considerable part in creating rapport through call answering services. So much so that 57% of Brits claim that they would chat to callers if they have a preferred accent. Furthermore, the longer the call, the bigger likelihood of success, whether that’s through sales or obtaining pertinent information.
Ultimately, the more your clients want to talk to those who answer the telephone, the better the relationship they will build with your business.
Which accents do customers prefer?
If your client base is predominantly in the US, then it is interesting to note that 41% of Americans find the British accent most appealing. A French and Australian accent take second and third place, respectively.
What’s more, 65% of Americans say they would chat to the caller if they had the accent they prefer.
Typically, for clients outside of the UK, Received Pronunciation (also known as the Queen’s English) is preferred. This is because Received Pronunciation portrays competence and knowledge. With this, people buy into their expertise and trust the caller based purely on the way they talk alone.
While Received Pronunciation is preferred, it is important not to go overboard. Speaking like the Queen will sound strange and forced. However, an educated voice – think David Attenborough, Brian Cox, Stephen Fry or newsreaders– can give a sense of high status and, therefore, trust.
Regional accents for call answering services
If the majority of your client base is in the UK, then British accents are still preferred. One in three Brits finding a British accent most attractive. In terms of regional dialects, 34% of Brits believe a Scottish accent is most attractive. In second place, 26% of people believe a Geordie accent is most appealing. A Yorkshire accent is in third place with 24% and a Welsh accent comes in fourth place.
For accents that customers dislike, the least favourite accents appear to be the Brummie (Birmingham) accent and a Scouse (Liverpool) accent.
Interestingly, different regional accents can suit different businesses. For example, Scottish accents come across as reassuring. This can be ideal for medical firms, financial institutions and appointment booking services. Yorkshire accents, on the other hand, are seen as honest. Consequently, this makes the accent ideal for sales calling and helpline services.
Call answering services for your business
Accents aside, for successful telephone communication in your business, it is important that your call handlers have a warm, friendly and clear voice. Customers will want to speak to someone who is easy to understand, offers empathy and is, ultimately, enjoyable to talk to. This is why it’s often best to leave telephone answering to the experts like Answerbee. Our highly trained virtual receptionists and call handlers can ensure your customers get a great impression of your business through friendly, professional telephone answering.
Find out more about our every call answered service today by calling 0330 380 0305.